Facebook’s announcement last week of its acquisition of WhatsApp has been the only thing most sales and marketing professionals have been talking about – even in the B2B space. But what does the acquisition of WhatsApp (in the B2C space) tell us about the future of business to business marketing & sales? Quite simply: a whole lot. It points out the importance of a personal, private experience and that clients and prospects will grow tired of the continual barrage of information that comes from marketing automation and content marketing.

So just why did Facebook feel WhatsApp was worth every dollar of that $19B? And what does that say about the trend of digital relationships? To answer that, it’s worth digging into each of the platforms in turn, as we try to understand the way the digital landscape is changing.

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In true agile software development style, we continuously release updates to Postwire.  Sometimes an update fixes a reported issue. Other times, we tweak something that improves the user experience. Recently we’ve made lots of small tweaks and they’re adding up to BIG delight. It’s high time we call out six of them here!

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Last Tuesday (February 25th), our CEO Cliff Pollan took part in a webinar with OneSource as part of the B2B University.

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“In the old world of sales, salespeople controlled the information. Today, all of the information is publicly available on the internet. The salesperson must now add value, because if salespeople are not adding value to the discussion, they’re losing. They’re losing the chance to get in on the deal early, the chance to set the buying vision, the chance to create an evangelist customer that will help spread the word about their product or service, and obviously the chance of closing the deal.”

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You might have noticed a bit of a revamp of the Postwire website today! We’ve made some great changes to the way you can interact with us, over and above the great Postwire tool itself!

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