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7 Ways Marketing Can Help Sales Use Content to Win Buyer Trust

Posted by Shawn on 08, Jan, 2013

Buyers don’t care about your product or service. With this harsh message, we started our article that was published in MarketingProfs. And it’s true – buyers don’t care about your product or service in particular; they care about how your product or service can help them solve a problem or

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Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.