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Selling With Conversations, Not Interrogations

Posted by Shawn on 01, Feb, 2013

It’s no surprise to modern salespeople that more and more buyers are doing their homework by researching your solution and others online long before you get a chance to speak with them.  In fact, a recent Forrester report cited 91% of B2B buyers are regularly reading blogs, watching user generated

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Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.