If you missed out on our recent webinar “Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed” that we held with iLantern, you missed out on critical components that can help you:
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.
When it comes to enabling your sales team with content, many marketers admit that they fall short. Marketers are producing tons of great content that fills the top of the lead funnel, but they struggle with advising salespeople how and when to use it.
Marketers building a feedback loop with their sales teams was one of the topics I covered that generated the most interest and response during the “Why Sales Doesn’t Use Your Content” webinar with Percussion Software.
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.
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