Marketing and Sales Alignment Through SWOT Analysis
Marketers building a feedback loop with their sales teams was one of the topics I covered that generated the most interest and response during the “Why Sales Doesn’t Use Your Content” webinar with Percussion Software.
Marketing automation…more like marketing irritation
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.
Why Marketing Automation Sucks
Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further
Have Buyers Put You On Speed Dial Webinar Questions
Earlier this week, in conjunction with beep! Directed Voicemail, we held an awesome webinar titled “Have Buyers Put You on Speed Dial.” During the webinar, we received a number of questions we didn’t have the time to get to. So we decided to answer them here! You can read my
7 Ways Marketing Can Help Sales Use Content to Win Buyer Trust
Buyers don’t care about your product or service. With this harsh message, we started our article that was published in MarketingProfs. And it’s true – buyers don’t care about your product or service in particular; they care about how your product or service can help them solve a problem or