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The Postwire Blog

Hats off to Lori Richardson & Supporting a Good Cause

Posted by Carrie on 12, Mar, 2014 Hats off image

  Lori Richardson is a friend of the team here at Postwire. Her arrival in Boston occurred just as we were kicking things off. She has been a great supporter of ours and you can say it is in keeping with her style. She recently shaved her head, along with

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Why Marketing Automation Sucks

Posted by craig on 10, May, 2013

Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further

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Relationships will never be obsolete

Posted by peggy on 22, Feb, 2013

I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane).  But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process

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How to Help Buyers Overcome Indecision: Six Proven Tactics

According to studies by Sales Benchmark Index, up to 60% of marketing qualified leads are lost to "no decision". Learn how to speed up the sales process and decrease cycle turnaround time