Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.
Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further
Today we have a guest post from Dr. M. Kate Burke, who discovered Postwire while rehabbing a knee injury. Flying home from Beaver Creek, Colorado after a recent ski trip, I started thinking about my recovery from a knee injury a few years ago. This time I never made it
I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.” He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane). But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process
When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too often, I find it hard to convey what that means. I heard
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