get started for free Tour Pricing Log In About Press Case Studies Contact
Facebook   Twitter   LinkedIn

The Postwire Blog

Hats off to Lori Richardson & Supporting a Good Cause

Posted by Carrie on 12, Mar, 2014 Hats off image

  Lori Richardson is a friend of the team here at Postwire. Her arrival in Boston occurred just as we were kicking things off. She has been a great supporter of ours and you can say it is in keeping with her style. She recently shaved her head, along with

Read More read more

Why Marketing Automation Sucks

Posted by craig on 10, May, 2013

Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further

Read More read more

Relationships will never be obsolete

Posted by peggy on 22, Feb, 2013

I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane).  But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process

Read More read more

How to Help Buyers Overcome Indecision: Six Proven Tactics

According to studies by Sales Benchmark Index, up to 60% of marketing qualified leads are lost to "no decision". Learn how to speed up the sales process and decrease cycle turnaround time