The foundation of a successful sales cycle is to establish a trusted relationship. Unexpected surprises can shake a budding relationship. Every salesperson should learn how to avoid unexpected surprises. Any product or service has shortcomings. In the scheme of the overall offering, those shortcomings will normally not affect their desire
freezing your butt off didn’t work? I had to laugh when I saw this clever ad as I entered Boston Sports Club determined to return to a regular swim routine after the long, grueling winter. I’ve heard many people say that swimming is boring. I don’t feel that way. Maybe
Lori Richardson is a friend of the team here at Postwire. Her arrival in Boston occurred just as we were kicking things off. She has been a great supporter of ours and you can say it is in keeping with her style. She recently shaved her head, along with
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.
Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further
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