FREE TRIAL Product Pricing About Press Use Cases Contact Log In Postwire Health
Facebook   Twitter   LinkedIn
logo

The Postwire Blog

Relationships will never be obsolete

Posted by peggy on 22, Feb, 2013

I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane).  But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process

Read More read more

Successful Startups – “I’ve got your back”

Posted by Cliff Pollan on 20, Feb, 2013

When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too often, I find it hard to convey what that means. I heard

Read More read more

Selling Value Using Content & Smarts

Posted by Cliff Pollan on 04, Dec, 2012

This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP  of Sales & Service, was moderator. Mark described a lesson-loaded example of a sales representative using content and smarts in the sales process. Customer: Downloaded a 10

Read More read more

Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.