Cliff Pollan, CEO, Postwire It’s virtually impossible to disagree—and foolish to disregard—that buyers today are in control. They search the web and connect with their social networks way before they connect with salespeople. So, as you’d expect, many CEO’s and C-suite executives are challenging their teams to develop strategies that
Turn on your camera. Yesterday, I was on my third meeting with a prospective client. They set it up on their Bluejeans account. Different than many virtual meetings, it was a video call by default. Early in April, I had a four way meeting with a prospect on their
Buyers are more knowledgeable, more connected and busier. Salespeople must evolve and sell value. The writing is on the wall: Be #RELEVANT or #DELETED! No more me, me, me! It’s all about the customer. #SALES Be #RELEVANT or #DELETED [infographic] [tweet] Rapid emergence of social web changes everything. #SALES Be #RELEVANT or #DELETED [infographic]
By sharing access to great thinking, we all get smarter. That’s what prompts me to share this graphical summary of how to write the perfect blog post created by Derek Halpern of Social Triggers. Thank you, Derek! More great blog posts written = more great content items you can share
What do you do before picking up the phone to call or email a prospect? You check out both the person and company you’re contacting to make sure your message is relevant—right? Skimming a prospect’s LinkedIn profile and company web site is hopefully your M.O. these days. Did you know
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Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.
