B2B Sales and Marketing: Alignment for the Win
“In the old world of sales, salespeople controlled the information. Today, all of the information is publicly available on the internet. The salesperson must now add value, because if salespeople are not adding value to the discussion, they’re losing. They’re losing the chance to get in on the deal early, the chance to set the buying vision, the chance to create an evangelist customer that will help spread the word about their product or service, and obviously the chance of closing the deal.”
Delivering The Right Content At The Right Time With The Right Context
If you missed out on our recent webinar “Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed” that we held with iLantern, you missed out on critical components that can help you:
Watch your Close Rates Climb! Content Marketing meet Sales Enablement
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.
An Endless, Free Supply of Relevant Content
Prospects are expecting more and more from sales people. Content, from e-Books to customer success stories to blog posts, have become essential to help sales reps engage and develop trusted relationships with their prospects. However, sometimes in-house content is not enough. Maybe you need third-party validation, or maybe it adds a layer of credibility that an in-house piece can’t provide. An easy answer is to use third-party content (i.e., content not produced by your company).
A Love Letter: Content Marketing and Brand Building with Postwire
Today, Nimble and Postwire are cross-posting on our respective blogs (here’s Postwire’s article). Recently Postwire and Nimble collaborated to produce an infographic about the biggest names in sales(women) throughout history. We’ll be publishing it on our blogs tomorrow (so stay tuned!), and hoping you’ll find it as an inspiring collection of superior humans as we do. Nimble has recently released a new versions of its social CRM. Try it here for free!