Sales People – Want to Succeed? – Drop Customer, Add Client
Over my 30+ years of selling, everyone that I sold to was either a prospective client or a client. They were not customers. Despite that, many people still use customer and client as interchangeable words, when they are anything but the same thing. All salespeople should stop thinking ‘customer’
The Evolution of the Salesperson (Infographic)
Sales has changed. Buyers are more confident, intelligent and better able to make decisions for themselves – without your help! With that in mind, salespeople had better evolve, or risk facing extinction!
B2B Sales and Marketing: Alignment for the Win
“In the old world of sales, salespeople controlled the information. Today, all of the information is publicly available on the internet. The salesperson must now add value, because if salespeople are not adding value to the discussion, they’re losing. They’re losing the chance to get in on the deal early, the chance to set the buying vision, the chance to create an evangelist customer that will help spread the word about their product or service, and obviously the chance of closing the deal.”
Delivering The Right Content At The Right Time With The Right Context
If you missed out on our recent webinar “Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed” that we held with iLantern, you missed out on critical components that can help you:
Watch your Close Rates Climb! Content Marketing meet Sales Enablement
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.