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The Postwire Blog

Sales People – Want to Succeed? – Drop Customer, Add Client

Posted by Cliff Pollan on 28, Mar, 2014 Client

  Over my 30+ years of selling, everyone that I sold to was either a prospective client or a client. They were not customers. Despite that, many people still use customer and client as interchangeable words, when they are anything but the same thing. All salespeople should stop thinking ‘customer’

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The Evolution of the Salesperson (Infographic)

Posted by Jamie Cook on 19, Mar, 2014 Evolution of the salesperson blog banner


Sales has changed. Buyers are more confident, intelligent and better able to make decisions for themselves – without your help! With that in mind, salespeople had better evolve, or risk facing extinction!


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B2B Sales and Marketing: Alignment for the Win

Posted by Carrie on 03, Mar, 2014 Alignment

“In the old world of sales, salespeople controlled the information. Today, all of the information is publicly available on the internet. The salesperson must now add value, because if salespeople are not adding value to the discussion, they’re losing. They’re losing the chance to get in on the deal early, the chance to set the buying vision, the chance to create an evangelist customer that will help spread the word about their product or service, and obviously the chance of closing the deal.”

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How to Help Buyers Overcome Indecision: Six Proven Tactics

According to studies by Sales Benchmark Index, up to 60% of marketing qualified leads are lost to "no decision". Learn how to speed up the sales process and decrease cycle turnaround time