What Can Facebook & What’sApp Tell Us About B2B Relationships?
Facebook’s announcement last week of its acquisition of WhatsApp has been the only thing most sales and marketing professionals have been talking about – even in the B2B space. But what does the acquisition of WhatsApp (in the B2C space) tell us about the future of business to business marketing & sales? Quite simply: a whole lot. It points out the importance of a personal, private experience and that clients and prospects will grow tired of the continual barrage of information that comes from marketing automation and content marketing.
So just why did Facebook feel WhatsApp was worth every dollar of that $19B? And what does that say about the trend of digital relationships? To answer that, it’s worth digging into each of the platforms in turn, as we try to understand the way the digital landscape is changing.
‘Personalizing Your Sales & Marketing’ Webinar
Last Tuesday (February 25th), our CEO Cliff Pollan took part in a webinar with OneSource as part of the B2B University.
Watch your Close Rates Climb! Content Marketing meet Sales Enablement
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.
Great Saleswomen – A Historical Timeline
It’s high time that great saleswomen got a place in the sun. So today we present a Nimble and Postwire infographic collaboration, “Great Saleswomen: A Historical Timeline,” which celebrates the remarkable women who have inspired and empowered so many.
Growing Revenue with Account-Based Marketing
There’s a shift going on in the world of marketing. After years of gathering data and attempting to use it generally across a broad spectrum of clients, companies are focusing in on key clients and using the data they have about them to be as personal as possible with their