Last week, my colleague Carrie Kuempel and I took a very short trip (it’s a 7 minute walk) over to David Meerman Scott’s office to interview him about his new book – The New Rules of Sales and Service. In my view this is a seminal work, much like his book – The New Rules of Marketing and PR.
That changed how many people thought about marketing and I think this work will do the same for sales.
As I shared in earlier posts, David Meerman Scott and I had discussed the significant changes he writes about in his recently published book – “The New Rules of Sales and Service”. Here David and I discuss how sales can now engage one to one bringing important value to their
Turn on your camera. Yesterday, I was on my third meeting with a prospective client. They set it up on their Bluejeans account. Different than many virtual meetings, it was a video call by default. Early in April, I had a four way meeting with a prospect on their
I was in a local restaurant recently when a rep from Verizon stopped in to call on the owner. He was polite, but it was lunchtime, and he quickly realized that the timing was not right. The next day, I was having a meeting with a prospect in our
By Mike Schultz
Everyone knows that the Internet has changed the world of selling. Here’s the big summary: the Internet gives buyers power because they have access to more information, and it also levels the playing field to an extent because buyers can find more sellers. In other words, better informed buyers and increased competition.
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Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.
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