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The Postwire Blog

Congratulations to David Meerman Scott

Posted by postwire on 23, Aug, 2011

David Meerman Scott just launched his revised & updated book The NEW RULES of MARKETING & PR (Click to buy).  If you haven’t read it you should. In it David talks about the creation of a video category called business casual (page 252). He explains that video in all its

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Overcoming Content Anxiety with Ann Handley and CC Chapman

Posted by Cliff Pollan on 12, May, 2011

I recently sat down with Ann Handley of MarketingProfs and CC Chapman of Digital Dads , Co-Authors of Content Rules.  What a fun time we had getting their perspective on the key themes of their book, which is a great guide for all marketers and especially honed in on the

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Ann Handley and C.C. Chapman on Using Video

Posted by Cliff Pollan on 06, Apr, 2011

I had the chance to sit down and have an interview with Ann Handley and C.C. Chapman, authors of the new book “Content Rules.”  I wanted to share a clip of what Ann Handley and C.C. Chapman cover about using video.

How to Help Buyers Overcome Indecision: Six Proven Tactics

According to studies by Sales Benchmark Index, up to 60% of marketing qualified leads are lost to "no decision". Learn how to speed up the sales process and decrease cycle turnaround time