Conventional wisdom has been that smooth and polished talent in videos is critical to success. This has kept many businesses from getting started with video since talent can be expensive. It has also set a high bar for finished video that prevents many others from tapping their own employees for
A few years ago, so-called “user-generated content” emerged. Today we now accept that blog posts, tweets and other nuggets of insight are trustworthy and, in some cases, highly entertaining. In the realm of video, YouTube not only made digital expression accessible to all, it forever changed the expectation for video
There was a time when companies would spend considerable time and dollars to produce long “talking head” videos. In fact, many businesses still think of this style of video when they hear “business video.” That thinking is old school. Today, a new formula is emerging that is based on conversion
Everyday I get to engage with marketers discussing how to best create apps for use on their websites to convert more site visitors.In our case those apps leverage video.In general they are all intrigued by the opportunity but terrified at the prospect of creating (or being in) video content and
When I look at Cisco’s Flip or Kodak’s Zi-8 cameras, they immediately remind me of the introduction of the Apple computer. The Apple computer started one of the greatest revolutions in human experience – distributing the power of computing directly into the hands of individuals. Just as the personal
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