SnapRetail Case Study

Posted by Cliff Pollan on 11, Mar, 2014

At Postwire, we love hearing from our customers about the different ways they use us to make the most of their experience.

SnapRetail, a marketing automation solution provider for independent retailers, recently shared that they’re using Postwire to more effectively leverage the strong content that their marketing department is creating and better align their sales and marketing efforts.

Postwire at MIN60 Innovation Night

Posted by Cliff Pollan on 10, Mar, 2014

This Wednesday (March 12th) we’ll be attending the upcoming Mass Innovation Night at the Microsoft NERD center in Kendall Square. There will be a host of other great local companies there, and we’re really excited to continue engaging with our customers and other great organisations on the front lines of innovation in Massachusetts.

What Can Facebook & What’sApp Tell Us About B2B Relationships?

Posted by Cliff Pollan on 07, Mar, 2014

Facebook’s announcement last week of its acquisition of WhatsApp has been the only thing most sales and marketing professionals have been talking about – even in the B2B space. But what does the acquisition of WhatsApp (in the B2C space) tell us about the future of business to business marketing & sales? Quite simply: a whole lot. It points out the importance of a personal, private experience and that clients and prospects will grow tired of the continual barrage of information that comes from marketing automation and content marketing.

So just why did Facebook feel WhatsApp was worth every dollar of that $19B? And what does that say about the trend of digital relationships? To answer that, it’s worth digging into each of the platforms in turn, as we try to understand the way the digital landscape is changing.

6 Postwire Tweaks that Delight

Posted by Carrie on 06, Mar, 2014

In true agile software development style, we continuously release updates to Postwire. Sometimes an update fixes a reported issue. Other times, we tweak something that improves the user experience. Recently we’ve made lots of small tweaks and they’re adding up to BIG delight. It’s high time we call out six of them here!