The Value of Relevancy
In this day in age we have the ability to have as much data as we could imagine at our fingertips. However, abundance of data doesn’t mean actionable data. Filtering and curating data are the key next steps to make insights actionable – this means relevancy.
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.
When it comes to enabling your sales team with content, many marketers admit that they fall short. Marketers are producing tons of great content that fills the top of the lead funnel, but they struggle with advising salespeople how and when to use it.
Marketers building a feedback loop with their sales teams was one of the topics I covered that generated the most interest and response during the “Why Sales Doesn’t Use Your Content” webinar with Percussion Software.
When we launched Postwire last spring, we expected that most companies would start off with a small number of users and then add users over time. That has proven to be the case, but the majority of our users are now coming from larger Sales & Marketing teams. With that growth has come the need for the team administrators to have more visibility across their organization.
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Providing unique insights at each stage in the buying cycle can earn the trust of the buyer – an incredible challenge when buyers are doing more homework on their own.
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