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The Postwire Blog

Are You A Trust Destroyer?

Posted by Cliff Pollan on 16, Jul, 2014 trust destroyer

The foundation of a successful sales cycle is to establish a trusted relationship. Unexpected surprises can shake a budding relationship. Every salesperson should learn how to avoid unexpected surprises. Any product or service has shortcomings. In the scheme of the overall offering, those shortcomings will normally not affect their desire

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What do Patient/Doctor and Buyer/Salesperson have in Common?

Posted by Cliff Pollan on 08, Jul, 2014 postwire-blog-image

  Today,  we are featured in the New York Times for the use of Postwire in Healthcare. Dr. Peggy Kriss (PeggyKriss.com) is highlighted as an early adopter of the Open Notes in Mental Health movement  and a sample of one of her Postwires is linked in the article for viewers

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Webinar: Help your sales teams sell smarter, faster

Posted by Cliff Pollan on 07, Jul, 2014 Postwire Webinar

We recently celebrated Postwire’s second birthday, a big milestone in our young life, and I’d personally like to thank you for your support! An important value for our product and company is sharing insights and learnings. Fortunately, our clients have been very generous in sharing what they’ve learned and how

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An Unconventional Idea for Accelerating Sales Cycles

Posted by Cliff Pollan on 01, Jul, 2014 radar

  A simple suggestion for sales reps – Answer your prospect’s question before he or she thinks to ask the question. This approach results in three benefits: Builds Trust Accelerates Sales Cycles Increases Close Rates This approach is counter to conventional thinking, so let’s explore how business buyers’ behavior is

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Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.