When we launched Postwire last spring, we expected that most companies would start off with a small number of users and then add users over time. That has proven to be the case, but the majority of our users are now coming from larger Sales & Marketing teams. With that growth has come the need for the team administrators to have more visibility across their organization.
Prospects are expecting more and more from sales people. Content, from e-Books to customer success stories to blog posts, have become essential to help sales reps engage and develop trusted relationships with their prospects. However, sometimes in-house content is not enough. Maybe you need third-party validation, or maybe it adds a layer of credibility that an in-house piece can’t provide. An easy answer is to use third-party content (i.e., content not produced by your company).
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.
It’s high time that great saleswomen got a place in the sun. So today we present a Nimble and Postwire infographic collaboration, “Great Saleswomen: A Historical Timeline,” which celebrates the remarkable women who have inspired and empowered so many.
Today, Nimble and Postwire are cross-posting on our respective blogs (here’s Postwire’s article). Recently Postwire and Nimble collaborated to produce an infographic about the biggest names in sales(women) throughout history. We’ll be publishing it on our blogs tomorrow (so stay tuned!), and hoping you’ll find it as an inspiring collection of superior humans as we do. Nimble has recently released a new versions of its social CRM. Try it here for free!
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Providing unique insights at each stage in the buying cycle can earn the trust of the buyer – an incredible challenge when buyers are doing more homework on their own.
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