B2B Sales and Marketing: Alignment for the Win
“In the old world of sales, salespeople controlled the information. Today, all of the information is publicly available on the internet. The salesperson must now add value, because if salespeople are not adding value to the discussion, they’re losing. They’re losing the chance to get in on the deal early, the chance to set the buying vision, the chance to create an evangelist customer that will help spread the word about their product or service, and obviously the chance of closing the deal.”
‘New Look’ Postwire
You might have noticed a bit of a revamp of the Postwire website today! We’ve made some great changes to the way you can interact with us, over and above the great Postwire tool itself!
Delivering The Right Content At The Right Time With The Right Context
If you missed out on our recent webinar “Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed” that we held with iLantern, you missed out on critical components that can help you:
Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed
The Value of Relevancy
In this day in age we have the ability to have as much data as we could imagine at our fingertips. However, abundance of data doesn’t mean actionable data. Filtering and curating data are the key next steps to make insights actionable – this means relevancy.
Watch your Close Rates Climb! Content Marketing meet Sales Enablement
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.