Personal and Engaging Video is Key to Online Conversion for Digital Marketers
Did we hit our top three messages hard enough? Did we include enough mentions of our brand and/or product name? These are often among the first few questions marketers ask as they review a near-finished video. But are they THE most important criteria for judging the conversion potential for video?
Is Video Worth it for Small Business? Absolutely!
In his recent USA Today column for small business, Steve Strauss suggests that “maximizing your web presence is key to building your small business.” We couldn’t agree more. We especially like Steve’s point that “video is probably the top Web 2.0 tool out there right now.” He points out that
Yes, You Can Quickly and Cost-effectively Produce Online Video for Business
Once you’ve shot your video, you’re probably anxious about the next “hurdle,” editing it. But it doesn’t need to be a hurdle at all. In fact, unless you’re submitting the video to the Sundance Film Festival, too much fussing is not only unnecessary, it can also distract potential leads from
Rule #1 for Business Video Talent – Passion and Knowledge are Key to Converting Leads
Conventional wisdom has been that smooth and polished talent in videos is critical to success. This has kept many businesses from getting started with video since talent can be expensive. It has also set a high bar for finished video that prevents many others from tapping their own employees for
3 Basic Rules for Simple, Authentic and Engaging Video That Converts Online Leads into Sales
A few years ago, so-called “user-generated content” emerged. Today we now accept that blog posts, tweets and other nuggets of insight are trustworthy and, in some cases, highly entertaining. In the realm of video, YouTube not only made digital expression accessible to all, it forever changed the expectation for video