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Is Video Worth it for Small Business? Absolutely!

Posted by Cliff Pollan on 13, Apr, 2010

In his recent USA Today column for small business, Steve Strauss suggests that “maximizing your web presence is key to building your small business.” We couldn’t agree more.  We especially like Steve’s point that “video is probably the top Web 2.0 tool out there right now.” He points out that

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Yes, You Can Quickly and Cost-effectively Produce Online Video for Business

Posted by Cliff Pollan on 09, Apr, 2010

Once you’ve shot your video, you’re probably anxious about the next “hurdle,” editing it. But it doesn’t need to be a hurdle at all. In fact, unless you’re submitting the video to the Sundance Film Festival, too much fussing is not only unnecessary, it can also distract potential leads from

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Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.