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Business Casual Video

Posted by Cliff Pollan on 17, Feb, 2010

Everyday I get to engage with marketers discussing how to best create apps for use on their websites to convert more site visitors.In our case those apps leverage video.In general they are all intrigued by the opportunity but terrified at the prospect of creating (or being in) video content and

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The Democratization of Video Content Creation

Posted by Cliff Pollan on 18, Jan, 2010

  When I look at Cisco’s Flip or Kodak’s Zi-8 cameras, they immediately remind me of the introduction of the Apple computer. The Apple computer started one of the greatest revolutions in human experience – distributing the power of computing directly into the hands of individuals. Just as the personal

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Be Relevant or Be Deleted: The Top 10 Ways to Sell Value

Modern buyers turn to massive amounts of information through web searches and crowd-sourced feedback before they even think of turning to you.