5 Essential Tips To Get Sales Using Your Content Today
When it comes to enabling your sales team with content, many marketers admit that they fall short. Marketers are producing tons of great content that fills the top of the lead funnel, but they struggle with advising salespeople how and when to use it.
Marketing and Sales Alignment Through SWOT Analysis
Marketers building a feedback loop with their sales teams was one of the topics I covered that generated the most interest and response during the “Why Sales Doesn’t Use Your Content” webinar with Percussion Software.
Introducing The Postwire Business Plan
When we launched Postwire last spring, we expected that most companies would start off with a small number of users and then add users over time. That has proven to be the case, but the majority of our users are now coming from larger Sales & Marketing teams. With that growth has come the need for the team administrators to have more visibility across their organization.
An Endless, Free Supply of Relevant Content
Prospects are expecting more and more from sales people. Content, from e-Books to customer success stories to blog posts, have become essential to help sales reps engage and develop trusted relationships with their prospects. However, sometimes in-house content is not enough. Maybe you need third-party validation, or maybe it adds a layer of credibility that an in-house piece can’t provide. An easy answer is to use third-party content (i.e., content not produced by your company).
Marketing automation…more like marketing irritation
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction quickly. As Hubspot recently cited in their 2013 State of Inbound Marketing report, 58% of marketers are now doing it.