What are the winners of sales opportunities actually doing differently?
When I first met John Doerr and Mike Schultz, of the Rain Group, it was via introduction by their European colleague Ago Cluytens. Ago and I had connected earlier and he gave me great input on Postwire. When I entered the RAIN Group offices, things were slightly amiss as they
An Unconventional Idea for Accelerating Sales Cycles
A simple suggestion for sales reps – Answer your prospect’s question before he or she thinks to ask the question. This approach results in three benefits: Builds Trust Accelerates Sales Cycles Increases Close Rates This approach is counter to conventional thinking, so let’s explore how business buyers’ behavior is
Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed
The Value of Relevancy
In this day in age we have the ability to have as much data as we could imagine at our fingertips. However, abundance of data doesn’t mean actionable data. Filtering and curating data are the key next steps to make insights actionable – this means relevancy.
Watch your Close Rates Climb! Content Marketing meet Sales Enablement
Win rates of 70% on sales opportunities? Unheard of you say, but let’s take a look at how this can happen- by having content marketers align their content with one of their best channels – the sales team.
Marketing and Sales Alignment Through SWOT Analysis
Marketers building a feedback loop with their sales teams was one of the topics I covered that generated the most interest and response during the “Why Sales Doesn’t Use Your Content” webinar with Percussion Software.